Despite intense scrutiny of artificial sweeteners for years, the product continues to be popular with dieters, diabetics and many just looking for a sweet fix. Even in the face of declining soda sales, the market share of diet soda continues to expand, with the second most popular soda being a diet variety. At the same time, the global market for non-sugar sweeteners has had impressive sales in recent years. In 2010, over 9 million dollars were spent on non-sugar sweeteners, with the industry anticipating continued growth in coming years.

A new report published in the Canadian Medical Association Journal analyzed 37 studies on artificial sweeteners to measure their success for weight management. The studies followed over 400,000 people over the course of 10 years. Across the board, artificial sweeteners didn’t help any of the subjects lose weight. Consumption was evaluated over time , by people regularly consuming them and most patients had a higher risk for health issues like weight gain, obesity, diabetes and heart disease.

This new study is an addition to the growing body of research suggesting sugar substitutes are not the cure for sugar addiction. There isn't enough qualified studies and results that would encourage any individual of any health status to use artificial sweeteners. But it’s not yet clear if they are dangerous but there is a correlation to increasing an individual’s appetite for processed foods when consuming sugar substitutes.

Artificial sweeteners have a role in controlling carbohydrate intake by diabetics and dieters, while also decreasing ones risk of dental cavities. Despite extensive studies, epidemiological research has failed to demonstrate any cancer risks. While, diet products are a safe alternative to their full sugar counterparts. Exercising at least 3 days a week, increasing fiber and focusing on healthy choices are the best way to lose weight and stay fit.

What scientists think is happening is that that when we consume sugar-substitutes, the body expects to see surge in glucose. When this expectation is not met, we continue to crave sweets, eating until the craving is met. So it will definitely take much more than replacing real sugar with fake sugar to lose weight. Unfortunately there are no real shortcuts here. The key to weight loss is cutting the total number of calories consumed, with clean eating.

While, diet products are a safe alternative to their full sugar counterparts, diet and exercise for weight loss is what will truly help in the long run. Exercising at least 3 days a week, increasing fiber and focusing on healthy choices are the best way to lose weight and stay fit.